New report finds that Gen X is more loyal and engaged on social media. Brands are not spending enough to reach them on various platforms.AdAge
The newest TikTok “it girl” Sabrina Bahsoon has captured the attention of people and brands such as MAC, Spotify, and AirBaltic.BoF
In 2022, brands spent more than three times the amount than 10 years prior to acquire each customer through marketing. Jennifer Piña, vice president of strategic partnerships at social commerce platform MagicLinks, shares why influencer marketing remainsForbes
As the holidays approach, leveraging the reach and authenticity of influencers in seasonal marketing campaigns can be a game-changer for small, growth-stage companies.Entrepreneur
Read more about how to revolutionize your marketing strategy by creating brand-aligned partnerships with influencers, crafting narratives that interweave digital and physical experiences and harnessing AI's trend-predicting powers.
Kendall Jenner is back in advertising as the newest brand ambassador for L’Oréal Paris, and unlike her prior foray for Pepsi, she’s likely around to stay this time.BoF
Creators are still getting flown around the world on the company dime, but some companies are adopting less-showy, more authentic-seeming approach amid a backlash to ostentatious displays of wealth.Jing Daily
When Kim Kardashian launched her shapewear line in 2019, the brand was just another one of the countless Kardashian-created fashion and beauty products on the market. And Skims’ investors are hoping Kim can sell $4 billion worth of them.The Verge
Thousands of writers and actors are on strike. Read more what content creators should know about how the strikes affect them.Business Insider
Read more about the brands navigating how to approach influencer marketing on Instagram’s new app, Threads.
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