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Influencers in the world

Weekly 01 Why Aimee Song Is Taking a Different Approach to the Influencer Brand Business of Fashion

Why Aimee Song Is Taking a Different Approach to the Influencer Brand

With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.

Revolve Invented Influencer Marketing as We Know It. Now It’s Pulling Back. Business of Fashion

Revolve Invented Influencer Marketing as We Know It. Now It’s Pulling Back.

The brand’s smaller Coachella presence points to a new direction for the retailer, which invented many of the tricks of the influencer trade.

Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives Digiday

Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives

nfluencers and the agencies that work with them are increasingly focusing their efforts on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches.

Victoria Beckham is teaming up with Mango on a capsule collection Harper's Bazaar

Victoria Beckham is teaming up with Mango on a capsule collection

It will be wearable yet sophisticated, and is shoppable in just a few weeks

How PGL used influencer co-streams to supercharge esports viewership Digiday

How PGL used influencer co-streams to supercharge esports viewership

Last month, the esports company PGL enlisted gaming influencers to co-stream a “Counter-Strike” tournament — and more than doubled the event’s viewership as a result.

Weekly 02 Why Marilyn Monroe Still Converts Shoppers Business of Fashion

Why Marilyn Monroe Still Converts Shoppers

The Business of Beauty Haul of Fame: The big bucks of being a bombshell…

Can Matilda Djerf’s Influence Translate to Beauty Sales? Business of Fashion

Can Matilda Djerf’s Influence Translate to Beauty Sales?

The Scandinavian influencer known for setting global hair trends unveils her first beauty venture.

The 10 Beauty Gifting Campaigns Which Drove the Most Influencer Interest in 2023 WWD

The 10 Beauty Gifting Campaigns Which Drove the Most Influencer Interest in 2023

Data from influencer marketing platform, Skeepers, indicates Gisou and Huda Beauty were among the brands micro- and nano-influencers most wanted to tap into in 2023.

How media agencies are shifting toward generative AI content in influencer marketing Digiday

How media agencies are shifting toward generative AI content in influencer marketing

There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content

How Influencer Lyn Slater Gets Better With Age Harper's Bazaar

How Influencer Lyn Slater Gets Better With Age

There’s a good reason Lyn Slater is known to style enthusiasts around the world as an accidental icon

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