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Influencers in the world

Weekly 01 Gen X Marketing - Brands Are Missing Out On TikTok’s Fastest-Growing Generation AdAge

Gen X Marketing - Brands Are Missing Out On TikTok’s Fastest-Growing Generation

New report finds that Gen X is more loyal and engaged on social media. Brands are not spending enough to reach them on various platforms.

TikTok’s Tube Girl Trend - How Brands Are Embracing Her Self-Confidence Ethos AdAge

TikTok’s Tube Girl Trend - How Brands Are Embracing Her Self-Confidence Ethos

The newest TikTok “it girl” Sabrina Bahsoon has captured the attention of people and brands such as MAC, Spotify, and AirBaltic.

Innovating Influencer Marketing To Drive Growth BoF

Innovating Influencer Marketing To Drive Growth

In 2022, brands spent more than three times the amount than 10 years prior to acquire each customer through marketing. Jennifer Piña, vice president of strategic partnerships at social commerce platform MagicLinks, shares why influencer marketing remains

18 Ways Growing Businesses Can Use Influencers in Holiday Marketing Forbes

18 Ways Growing Businesses Can Use Influencers in Holiday Marketing

As the holidays approach, leveraging the reach and authenticity of influencers in seasonal marketing campaigns can be a game-changer for small, growth-stage companies.

How to: Using Influencers, AI and Social Media to Drive Growth Entrepreneur

How to: Using Influencers, AI and Social Media to Drive Growth

Read more about how to revolutionize your marketing strategy by creating brand-aligned partnerships with influencers, crafting narratives that interweave digital and physical experiences and harnessing AI's trend-predicting powers.

Weekly 02 Why L’Oréal Paris chose Kendall Jenner as its new ambassador Ad Age

Why L’Oréal Paris chose Kendall Jenner as its new ambassador

Kendall Jenner is back in advertising as the newest brand ambassador for L’Oréal Paris, and unlike her prior foray for Pepsi, she’s likely around to stay this time.

How Brands Can Get Influencer Trips Right BoF

How Brands Can Get Influencer Trips Right

Creators are still getting flown around the world on the company dime, but some companies are adopting less-showy, more authentic-seeming approach amid a backlash to ostentatious displays of wealth.

How much is Skims worth? Kim Kardashian is betting $4 billion Jing Daily

How much is Skims worth? Kim Kardashian is betting $4 billion

When Kim Kardashian launched her shapewear line in 2019, the brand was just another one of the countless Kardashian-created fashion and beauty products on the market. And Skims’ investors are hoping Kim can sell $4 billion worth of them.

An influencer’s guide to the actors and writers strike The Verge

An influencer’s guide to the actors and writers strike

Thousands of writers and actors are on strike. Read more what content creators should know about how the strikes affect them.

14 influencer-marketing experts and creators break down the future of sponsored content on Threads Business Insider

14 influencer-marketing experts and creators break down the future of sponsored content on Threads

Read more about the brands navigating how to approach influencer marketing on Instagram’s new app, Threads.

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