Weekly 01 AdAge

Possible TikTok ban- 6 ways brands can prepare and stay relevant

Social channels and digital strategies to help marketers feel real and relatable

May 1st, 2023 Time

The Days of Internet Stars Attending the Met Gala Might Be Coming to an End

Emma Chamberlain is back at the Met Gala, and she appears to be the only major internet personality attending the event this year.

May 1st, 2023 AdAge

What Long-Form TikTok Videos Mean for Brands’ Future Social Strategies

Hilton challenged the conventional brand approach to TikTok marketing with a 10-minute-long video. The virality of the TikTok, despite its length, is sparking the industry to rethink TikTok marketing conventions to include long-form content.

Mar 7th, 2023 The Drum

How to build deeper audience connections through creators

By humanizing a brand, companies can create a more emotional connection with their customers, which can lead to increased loyalty, advocacy and ultimately, revenue, say experts from Twitch and OMD Singapore

Apr 28th, 2023 AdAge

TikTok de influencer trend - how Gen Z can still be reached by marketers

De - influencers arent just telling followers not to buy anything - although thats how the trend started - but are helping them to find cheaper, more sustainable or more inclusive versions of products

May 2nd, 2023

Weekly 02 Music Business Worldwide

TikTok rival Triller acquires Influencer Marketing firm Julius

Video Platform Triller has acquired Julius, an influencer marketing platform complement its creator network, entertainment platform and engagement tools. Julius connects influencers with brands and agencies by using data science to make discovering influe

Feb 13th, 2023 Forbes

14 communications experts predict the biggest Social Media trends of 2023

As Social Media has become one of the most powerful marketing tools for Businesses, check out these 14 predictions from communications experts on what the biggest trends of 2023 will be.

Feb 13th, 2023 The Drum

‘A flag in the sand for authenticity’: what does de-influencing mean for brands?

Read this insightful article on how the industry may evolve going forward with the “de-influencing” trend, where social media personalities recommended which hyped products you shouldn't buy. It marks a step towards a more community-led “creator-economy,

Feb 13th, 2023 Fast Company

RIse of the synthetic celebrity: Superplastic leads a new generation of influencers, and they’re unreal

There has been a rise of popular synthetic celebrities, such as Dayzee created by “Superplastic”. A company that manufactures these synthetic celebrities, along with their elaborate backstories and catching the attention of big brands such as Mercedes to

Feb 15th, 2023 AdAge

Tabasco Collaborates with Influencer Tinx to Reach Gen Z

After seeing a growth in interest from Gen Z, Tobasco is launching its first-ever product collaboration with an influencer—a jalapeño dressing inspired by TikTok creator Christina Najjar, also known as Tinx.

Feb 1st, 2023