Business of Fashion
With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.
Business of Fashion
The brand’s smaller Coachella presence points to a new direction for the retailer, which invented many of the tricks of the influencer trade.
Digiday
nfluencers and the agencies that work with them are increasingly focusing their efforts on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches.
Harper's Bazaar
It will be wearable yet sophisticated, and is shoppable in just a few weeks
Digiday
Last month, the esports company PGL enlisted gaming influencers to co-stream a “Counter-Strike” tournament — and more than doubled the event’s viewership as a result.
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