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Influencers in the world

Weekly 01 Bytedance’s E-commerce Ambitions Look Beyond China Jing Daily

Bytedance’s E-commerce Ambitions Look Beyond China

Read more about Bytedance’s future ambitions in e-commerce.

Meet Beaubble, a beauty community platform and influencer brand incubator. Glossy

Meet Beaubble, a beauty community platform and influencer brand incubator.

Discover more about Beaubble and how beauty platform was turned to an influencer incubator.

Youtube, Snapchat move to bring Influencer economy in-house The Hollywood Reporter

Youtube, Snapchat move to bring Influencer economy in-house

Find out more why tech giants are making a shift from scripted originals to entice digital influencers to produce for their platforms.

12 Methods to accurately measure the ROI of Influencer Marketing Forbes

12 Methods to accurately measure the ROI of Influencer Marketing

Check out the insights from Forbes Agency council on how to measure ROI for the influencer campaigns.

Are China’s “Little Fresh Meat” Idols losing their luster? Jing Daily

Are China’s “Little Fresh Meat” Idols losing their luster?

Read all about new changes in China’s idol aesthetic.

Weekly 02 How Brands Can Monetize Male Beauty In China Jing Daily

How Brands Can Monetize Male Beauty In China

Read all about male beauty trends in China and what part KOLs and KOCs are taking in the fast growing industry.

“Boomer spring break” Alaska Airlines is creating its own hype house for boomer influencers. Digiday

“Boomer spring break” Alaska Airlines is creating its own hype house for boomer influencers.

Read more about new approach that Alaska Airlines took for the content creation.

Are influencers over? Virtual KOLs offer brands a safe solution to win over China’s Gen Z – just ask Versace, Nike or Converse South China Morning Post

Are influencers over? Virtual KOLs offer brands a safe solution to win over China’s Gen Z – just ask Versace, Nike or Converse

The latest scandal over Xinjiang cotton has highlighted the issues facing brands seeking to refine their influencer strategy. Discover more about safe solutions to win over China’s GenZ

The Creator Economy: What’s Real, What’s Fake, And What’s Next Forbes

The Creator Economy: What’s Real, What’s Fake, And What’s Next

Check out the insights on community and creator-based businesses .

Influencers are creating million-dollar incomes selling their expertise via online courses Digiday

Influencers are creating million-dollar incomes selling their expertise via online courses

Discover more about cohort-based courses and why they are so popular.

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