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A global expertise
New York London Paris Milano Shanghai

a global expertise

With offices in New York, London, Paris, Milano and Shanghai the Influencer Connection team draws from three continents of expertise to provide custom services around the world.

The team

  1. Luc Besnier Luc Besnier Founder

    After starting reflexgroup in 1988 in Paris with a passion for travel and adventure, opening the digital arm in 1996, Luc moved to the USA to open ReflexNY in 2002, then Shanghai in 2006 and London in 2010, because creation has no frontier. He now lives in NYC, travelling one week a month to each city. Luc studied at the Ecole Nationale Superieure des Beaux Arts de Paris.

  2. Paula Volos Paula Volos Content Curator US

    Paula holds a BA in Media Studies and English and recently received her Master’s in Corporate Communications with a specialization in luxury fashion reputation. Combined with her previous experience working with fashion brands, as well as her passion for social media, PR, brand strategy and influencer marketing, she brings a multifaceted and fresh approach to her work.

  3. Anna Permiakova Anna Permiakova Content Curator Asia

    Anna started her journey in China back in 2010 by joining a Chinese language course in Jilin University. After graduation in 2016, she moved to Shanghai for seeking new opportunities and challenges. Living in Shanghai, city of change and contrast, helps her to get into new trends and by using her multicultural and versatile personality she is taking projects to another level.

  4. Theo Riera Theo Riera Content Curator Europe

    Graduated from ESCP Europe, Théo joined ReflexParis in 2018. His communication and project management skills allow him to drive the development of Reflex parisian office. Strong fan of theater company, Théo is also a play director and surely knows of to give birth to a project and has an eye on every detail.

  5. Genie Fitzgerard Genie Fitzgerard Account Manager

    A journalist turned PR maven turned event organiser come account manager. Genie uses her multifaceted background to bring a fresh perspective to her clients. She has worked across many sectors including fashion, beauty, tech, media and medical. Brands she has worked with include Vogue.com, DuJour The V&A Museum, Sonos, Seven Jeans and Gerard Darel.

  6. Yiping Wu Yiping Wu Technical Director

    Yiping was admitted to Hohai University in 2002 and went to study in France as an exchange student in 2005. He acquired the engineer degree from Polytech-Lille and master degree from Hohai University in 2009, after which he joined reflexgroup. He likes following the latest trends in web development and particularly displaying beautiful graphics in browsers.

  7. Tristan Lacour Tristan Lacour Account Director

    Tristan is a Senior Creative Strategist who's passionate about helping brands position themselves in a culturally relevant manner across all media and platforms. During the past decade, he has led the development of tentpole initiatives on behalf of a number of prestigious brands that resonate globally.

  8. Arnaud Faverjon Arnaud Faverjon Creative Director

    After studying design in France and spending few months at Yunnan Art University as an exchange student, where he fell in love with China, he decided to move there and study Chinese in Guangzhou. He is now working in Shanghai, enjoying the local creative scene, and taking the opportunity of living in China to pursue his passion for photography, travelling around this fascinating part of the world.

  9. Gini Lavore Gini Lavore Creative Director

    Gini has spent the past few years working in Germany, Italy and Malta before deciding to settle in New York. She​ has a bachelor in visual communications. She specializes in digital and offline deliverables including websites, brand identity, ​packaging. She currently works on Ferrari, Innisfree, Ralph Lauren and YSL Beauty.

  10. Matteo Martignoni Matteo Martignoni Strategy Director & Partner

    Matteo contributes to developing the strategic direction of international premium and luxury retail companies. While living and working in Italy, Germany, France, Belgium and Australia, he supported brands in their international expansion, tackling the inevitable criticalities. During his career, he has been part of high-level management in Diesel (OTB), Eastpak (VF), Uniqlo (Fast Retailing), and Aēsop (Natura).

Our partners

  1. Octoly
  2. BQF
  3. Fubiz
  4. Lefty
  5. Preen
  6. Le book
  7. YK
  8. Parklu
  9. Socialyte
  10. Tablet
  11. H
  12. TV
  13. tribe
  14. HYPR